Three members of the Feinbloom family came together with a vision to create a new, exciting sportwear business in Rochester, NY. The company was started in 1919 as Knickerbocker Knitting Mills.

After developing a line of sweaters and sportswear, Champion partnered with Wentworth Military Academy to provide their school uniform. This would be the first of many teams that Champion supported.

Champion's now familiar “C” appeared for the first time and was affixed from then on to the left sleeve of each sweatshirt. This logo and positioning would become synonymous with Champion.

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